The objective of the partnership is to create a new industrial group that, in a context increasingly oriented towards globalisation, relies on new resources and ideas to meet a specific need in the world market for furniture and luxury design.

The goal of Poltrona Frau, a long tradition and highly successful company, is to leverage on its well-established capacity to make top-quality, high-profile products with the aim to optimise its presence on international markets. To achieve this, Poltrona Frau is working along three main guidelines:

• the product: the outstanding and classic forms of its history combined with the technical and stylistic innovation of its current collections, distinguished by increasingly superior design contents
• development on international markets, in order to achieve an increasingly more qualified presence worldwide
• communications, understood as the powerful representation of the heritage of brands and products at the sixty flagship stores around the world. And together, communication through appropriate events and messages of a new project of individual well-being.

Leveraging also on Charme’s contribution, Poltrona Frau strives to grow as a group, embarking on significant partnerships that will contribute to and enrich the offer of high quality and competitiveness that has always distinguished the company.

With this in mind, Poltrona Frau has already acquired the historic Austrian brand Gebrüder Thonet Vienna as well as a stake in Gufram and Celi, companies with an outstanding reputation in the fields of contract design and special furnishings.

Poltrona Frau will become the parent company of a group of firms that will bring the world a new concept of living, conveying on an international level the best of Italy’s culture of high-quality furniture.

As part of this important development project, Franco Moschini is convinced that Charme is the ideal point of reference to forge a partnership characterised by important entrepreneurial contents. Together, they will create something different on the business scene by pursuing an industrial plan of strategic development.

Franco Moschini: “The culture of beauty has always been a mission for Poltrona Frau. For me, being Poltrona Frau means continuing to change while knowing how to remain true to ourselves.”

Luca di Montezemolo: “Poltrona Frau represents the ideal company to start Charme’s investment activity, in a logical creation of value through the innovative use of entrepreneurial finance.”